Cookies, Google Analytics, Google reCaptcha and Google Fonts
General information: When you access this website, Wienerwald Tourismus GmbH stores information about your visit (date, time, pages viewed). This data is used exclusively for statistical purposes and is evaluated in anonymised form only.
In detail:
Cookies
This website uses cookies. We use cookies to enable the website to function, to compile statistics and to tailor content to your interests. This data is only passed on in pseudonymised form. By clicking on "Allow cookies", you can continue to use our website to its full extent. With your consent, these cookies are also processed and used by third-party providers in the USA. The USA does not currently have an adequate level of data protection, and it cannot be ruled out that government security agencies may issue orders to third-party providers (Google and Meta Platforms, Inc.) to gain access to data for control and surveillance purposes. There are no effective legal remedies or legal protection options against this. Furthermore, the USA does not provide adequate guarantees for the protection of personal data. We only forward your IP address (in truncated form, so that no clear assignment is possible) and technical information such as browser, internet provider, end device and screen resolution to Google or Meta. Further details regarding cookies and their possible subsequent deactivation can be found under Website Use - Cookies.
Google Analytics
If you have given your consent, Google Analytics is used on this website. Wienerwald Tourismus GmbH uses Google Analytics to analyse website usage. The data obtained from this is used to optimise the website and advertising measures and to compile reports on website activity. The reports provided by Google Analytics are used to analyse the performance of our website and the success of our marketing campaigns. Further information on Google Analytics can be found on the Internet or at www.google.com/analytics. Further information on terms of use and data protection can be found at https://policies.google.com/?hl=de.
Google Analytics is a web analytics service provided by Google LLC. The responsible service provider in the EU is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google processes the data on website usage on our behalf and is contractually obliged to take measures to ensure the confidentiality of the processed data.
During your visit to the website, the following data, among other things, is recorded:
- The pages you visit, your "click path"
- Your behaviour on the pages (e.g. clicks, scrolling behaviour and length of stay)
- Your approximate location (country and city)
- Your IP address (in abbreviated form, so that no clear assignment is possible)
- Technical information such as browser, internet provider, device and screen resolution
- The source of your visit (i.e. which website or advertising medium brought you to us)
- The referrer URL (which website or advertising medium brought you to this website)
This data is transferred to a Google server in Europe and stored there.
Recipient
The recipient of the data is Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) as the data processor. Wienerwald Tourismus GmbH has concluded a data processing agreement with Google for this purpose. Google LLC, based in California, USA, and, where applicable, US authorities may access the data stored by Google.
Transfer to third countries
A transfer of data to the USA cannot be ruled out.
Storage period
Google Analytics stores cookies in your web browser for a period of 14 months from your last visit. These cookies contain a randomly generated user ID that can be used to recognise you on future visits to the website.
The recorded data is stored together with the randomly generated user ID, which enables the evaluation of pseudonymous user profiles. This user-related data is automatically deleted after 14 months. Other data remains stored in aggregated form for an indefinite period.
The legal basis and revocation option
for this data processing is your consent, Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by accessing the cookie settings mentioned above and changing your selection there.
You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plugin available at the following link: tools.google.com/dlpage/gaoptout.
Google Analytics (with anonymisation function)
We have implemented IP address anonymisation from Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of local data protection authorities if they prohibit the storage of the full IP address. The anonymisation or masking of the IP address takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed. For more information on IP anonymisation, please visit support.google.com/analytics/answer/2763052.
Google Tag Manager
This website uses Google Tag Manager. Google Tag Manager is a solution that allows marketers to manage website tags via an interface. The tool itself (which implements the tags) is a cookie-less domain and does not collect any personal data. The tool triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If deactivation has been carried out at domain or cookie level, this remains in place for all tracking tags implemented with Google Tag Manager.
Google Ads remarketing
We use the remarketing function within the Google Ads service. The remarketing function allows us to present users of our website with advertisements based on their interests on other websites within the Google advertising network (in Google Search or on YouTube, so-called "Google Ads" or on other websites). To do this, we analyse user interaction on our website, e.g. which offers the user was interested in, so that we can display targeted advertising to users on other sites even after they have visited our website. To do this, Google stores a number in the browsers of users who visit certain Google services or websites in the Google Display Network. This number, known as a "cookie", is used to record the visits of these users. This number is used to uniquely identify a web browser on a specific device and not to identify a person; personal data is not stored.
You can prevent participation in this tracking process in various ways:
a) by adjusting your browser software settings accordingly; in particular, suppressing third-party cookies means that you will not receive any third-party advertisements;
b) by installing the plug-in provided by Google at the following link: https://www.google.com/settings/ads/plugin
c) by deactivating interest-based ads from providers who are part of the "About Ads" self-regulation campaign via the link http://www.aboutads.info/choices, whereby this setting will be deleted if you delete your cookies
d) by using the appropriate cookie settings (see above under "Cookies"). Please note that in this case you may not be able to use all the functions of this website to their full extent.
Further information on data protection at Google can be found here: http://www.google.com/intl/de/policies/privacy and services.google.com/sitestats/de.html. Alternatively, you can visit the Network Advertising Initiative (NAI) website at www.networkadvertising.org.
Google Ads Conversion
We use Google Ads Conversion to draw attention to our attractive offers on external websites with the help of advertising material (so-called Google Ads). We can determine how successful the individual advertising measures are in relation to the data from the advertising campaigns. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of advertising costs.
If you access our website via a Google ad, Google Ads will store a cookie on your device. These cookies usually expire after 30 days and are not intended to identify you personally. The unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (indicating that the user no longer wishes to be targeted) are usually stored as analysis values for this cookie.
These cookies enable Google to recognise your internet browser. If a user visits certain pages of an advertiser's website and the cookie stored on their computer has not yet expired, Google and the advertiser can recognise that the user has clicked on the ad and been redirected to that page. Each advertiser is assigned a different cookie. Cookies cannot therefore be tracked across the websites of Ads customers. We ourselves do not collect or process any personal data in the advertising measures mentioned. We only receive statistical evaluations from Google. These evaluations enable us to identify which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising material; in particular, we cannot identify users on the basis of this information.
Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge: By integrating Ads Conversion, Google receives the information that you have accessed the relevant part of our website or clicked on one of our advertisements. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will find out and store your IP address.
Google Analytics advertising features In addition to the
standard features, we also use the advanced features of Google Analytics on this website. The Google Analytics advertising features implemented on this website include:
Reports on impressions on the Google Display Network
Google Analytics reports on performance by demographic characteristics and interests
Integrated services for which data is collected for advertising purposes in Google Analytics, including the collection of data via advertising cookies and anonymous identifiers
For this purpose, in addition to the data collected by the Google Analytics analysis tool, additional data about accesses is collected via Google cookies for ad preferences and anonymous identifiers. We use this information to improve our web offerings.
You can prevent the use of Google Analytics advertising features in various ways:
a) by adjusting your browser software settings accordingly
b) via the Google ad settings at https://www.google.com/ads/preferences/?hl=de
c) by using the appropriate cookie settings (see above)
d) by deactivating them on the Network Advertising Initiative (NAI) website at http://www.networkadvertising.org.
Please note that in this case you may not be able to use all the functions of this offer to their full extent.
Google reCaptcha
To protect your orders via the online form, this website uses the reCAPTCHA service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). The query serves to distinguish whether the input is made by a human or abusively by automated, machine processing. The query includes the transmission of the IP address and, if necessary, other data required by Google for the reCAPTCHA service to Google. For this purpose, your input is transmitted to Google and used there. By using reCaptcha, you agree that the recognition you provide will be used in the digitisation of old works. However, if IP anonymisation is activated on this website, your IP address will be truncated by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of this service. The IP address transmitted by your browser as part of reCaptcha will not be merged with other Google data. These data are subject to the different data protection provisions of Google. Further information on Google's data protection guidelines can be found at: https://www.google.com/intl/de/policies/privacy/.
Google Fonts External fonts, Google
Fonts, are used on this website. Google Fonts is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). However, we have integrated the external fonts locally, i.e. on our web server. This means that there is no connection to the Google servers and therefore no data transfer to the USA.
YouTube Components from YouTube
are integrated into this website. YouTube is an internet video portal that allows video publishers to upload video clips free of charge and other users to view, rate and comment on them, also free of charge. YouTube allows the publication of all types of videos, which is why complete films and television programmes, as well as music videos, trailers or videos created by users themselves, can be accessed via the internet portal.
YouTube is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
Each time one of the individual pages of this website operated by the controller is accessed, on which a YouTube component (YouTube video) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. Further information about YouTube can be found at www.youtube.com/yt/about/de/abgerufen. As part of this technical process, YouTube and Google become aware of which specific subpage of our website is visited by the data subject.
If the data subject is logged in to YouTube at the same time, YouTube recognises which specific subpage of our website the data subject is visiting when they call up a subpage that contains a YouTube video. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.
YouTube and Google receive information via the YouTube component that the data subject has visited our website whenever the data subject is logged into YouTube at the same time as visiting our website; this occurs regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not want this information to be transmitted to YouTube and Google, they can prevent the transmission by logging out of their YouTube account before visiting our website.
The privacy policy published by YouTube, which is available at https://www.google.de/intl/de/policies/privacy/, provides information about the collection, processing and use of personal data by YouTube and Google.
Adform
This website uses the online marketing tool Adform from Adform A/S Denmark. Adform uses cookies to display relevant ads to users, improve campaign performance reports, or prevent a user from seeing the same ads multiple times. Adform uses a cookie ID to track which ads are displayed in which browser and can thus prevent them from being displayed multiple times. In addition, Adform can use cookie IDs to track conversions related to ad requests. This is the case, for example, when a user sees an Adform ad and later visits the advertiser's website with the same browser and performs an action there. The information obtained in this way can be used by Niederösterreich-Werbung and its tourism industry partners for Adform ads. According to Adform, Adform cookies do not contain any personal information such as email addresses, names or addresses.
Due to the marketing tools used, your browser automatically establishes a direct connection to the Adform server. By integrating the Adform cookie, Adform receives information that you have accessed the relevant part of our website or clicked on one of our advertisements.
In addition, the Adform cookies used enable us to understand whether you perform certain actions on our website after you have accessed or clicked on one of our display/video advertisements on another platform via Adform (conversion tracking). Adform uses this cookie to understand the content you have interacted with on our websites in order to send you targeted advertising at a later date.
Our website also uses cookies and products from Adform A/S (ad server, DSP and DMP) for target group-oriented advertising in joint processing within the meaning of Art. 26 GDPR with Österreich Werbung (www.austria.info). For this purpose, various parameters (pages visited, device type, geographical origin, last visited websites) are recorded and visitors are grouped into different segments. Statistical analyses are then used to find similar people in the global Adform cookie pool in order to target them with advertising for Austrian tourism offers. These "lookalikes" may be made available to our cooperation partner Österreich Werbung for Austrian tourism. Further information about Adform can be found at the following address: site.adform.com/privacy-centre/platform-privacy/product-and-services-privacy-policy/
To exercise your rights as a data subject in accordance with Articles 15–21 of the GDPR, you can contact us at office@wienerwald.info. You can also assert your claims against Österreich Werbung.
Austrian National Tourist Office
Vordere Zollamtsstraße 13, 1030 Vienna, Austria
Tel.: +43 1 588 66-0
Fax: +43 1 588 66-40
Email: datenschutz@austria.info
You will also find an opt-out option on this page. Data stored by Adform about you can be deleted at site.adform.com/privacy-center/platform-privacy/right-to-be-forgotten/.
DV360/CM360
This website uses the DV360 Floodlight tag to measure the effectiveness of our advertising campaigns, limit the frequency with which you see a particular ad, and only show you ads that are relevant to you and your interests. In particular, information about the advertisements you click on and your previous usage behaviour on third-party websites is collected and stored. The cookie ID records which advertisements are displayed in which browser and can thus prevent them from being displayed multiple times. In addition, Google can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a Google ad and later visits our website with the same browser and makes a purchase there. The cookies do not contain any personal information such as email addresses, names or addresses.
You can manage and revoke the storage of cookies at any time by adjusting the settings in the consent management solution.
For more information about Display & Video 360 by Google, please visit marketingplatform.google.com/about/display-video-360/ and support.google.com/displayvideo/answer/9059464, as well as Google's general privacy policy: policies.google.com/privacy;
Facebook Pixel and remarketing/retargeting
Based on your consent, our website uses the Facebook Pixel from Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland ("Facebook"). This allows us to track the actions of users after they have been redirected to a provider website by clicking on a Facebook advertisement. This enables us to record the effectiveness of Facebook advertisements for statistical and market research purposes. We cannot view the personal data of individual users. However, the collected data is stored and processed by Facebook. Information controlled by Meta Platforms Ireland Limited is transferred or transmitted to the United States or other third countries for the purposes described in the policy, or stored and processed there.
Facebook may link the data to the data in your Facebook account and use it for its own advertising purposes in accordance with Facebook's data policy. Facebook Conversion Tracking also allows Facebook and its partners to show you advertisements on and outside of Facebook. A cookie is stored on your computer for this purpose. Only users over the age of 13 may give their permission.
Our pages also integrate remarketing tags from Facebook, which establish a direct connection between your browser and the Facebook server. Facebook can thus associate your visit to our pages with your user account. We and our tourism industry partners can use the information obtained in this way to display Facebook ads. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the data transmitted or its use by Facebook. For more information, please refer to Facebook's privacy policy at www.facebook.com/about/privacy/.
Please click here to revoke your consent: https://www.facebook.com/ads/website_custom_audiences/
Thinglink We use Thinglink
plugins on our websites for the interactive display of photos. This is a service provided by ThingLink Oy, Business ID 2329185-9, Salomonkatu 17 A, 00100 Helsinki. We have no influence over what data such a plugin collects. Likewise, we have no influence over how the data is used by Thinglink. It can be assumed that at least the IP address and information about the end devices used are collected and used, and it cannot be ruled out that Thinglink may attempt to store cookies on the end devices used. This allows Thinglink to be informed about visits to certain pages on the internet. Users who are logged in to Thinglink at the same time can be identified by Thinglink. For information on the data collected and its use, please refer to Thinglink's privacy policy, which can be viewed at https://www.thinglink.com/terms.
Getsitecontrol
We use the services of the provider GetSiteControl (GetWebCraft Limited, Klimentos 41-42, Klimentos Tower, Flat/Office 25, 1061, Nicosia, Cyprus). GetSiteControl is a programme that displays pop-ups and overlay windows for information purposes and to improve user guidance on the website. The windows can be controlled according to certain rules (e.g. number of page visits). GetSiteControl sets cookies for this purpose. All information on data processing by GetWebCraft Limited can be found in the current privacy policy: https://getsitecontrol.com/privacy
Goodguys AI Concierge "Lower Austria AI Guide" – Purpose of data processing
In order to provide you with a modern search and chat function on our website, we use the "AI Concierge" tool from Goodguys GmbH (Moeringgasse 20/1, Door 2, 1150 Vienna).
When you access our chat function by clicking on the AI Concierge icon (if applicable), you will have access to a modern chat feature that answers your questions. No personal data is required from you. You remain anonymous. Your question remains in our chat. Just like in real life, we send the "AI Concierge" on a journey to get the answer for you. Of course, our concierge works with the utmost confidentiality. How does it work?
Our AI concierge sends the question to the servers of Goodguys GmbH (server location: Austria). The identity of the person who asked the question remains confidential, as this is irrelevant for answering it.
In order to deliver the answer to the question in the correct format and to the correct address (your device), the following information is transmitted to these servers:
• Timestamp (time of request),
• Content of the question (and the answer generated from it),
• Country of origin of the browser,
• chat_session_id (the ID assigned to the chat session to record the chat history),
• The default browser language and, if available
, • The region of the browser,
• Device type according to browser,
• Operating system according to browser, and
• Mobile phone provider used.
Your IP address is not transmitted to Goodguys GmbH. This IP address waits in the chat and is only added again when the AI concierge provides you with the answer in the chat. This means that you do not need to provide any personal data to use the AI concierge functions. All of the above-mentioned processed data remains anonymous to Goodguys GmbH.
For the further development and control of the tool's function (how good is the quality of the answers?), only the questions asked and the answers generated from them are stored without reference to the above-mentioned data (i.e. anonymously). Unfortunately, it is not possible to refer back to questions asked when using this tool. Goodguys GmbH uses currently available generative AI services such as o4-mini from OpenAI to create the answers in the background and integrate them into its own AI processes. Goodguys GmbH does not pass on any personal data to these AI services, only anonymous questions and relevant text passages from our website for the purpose of creating the answers. This allows you to anonymously receive the best content that these AI tools compile for you.
The legal basis for the use of the AI concierge is our legitimate interest pursuant to Art. 6 (1) lit. f GDPR. Our legitimate interest lies in offering our website visitors a modern search function and answers to their enquiries as an organisation whose core task is to provide information about tourist offers in our region. We have concluded a data processing agreement with Goodguys GmbH in accordance with Art. 28 GDPR to ensure that all data provided by us in response to your enquiries is only processed to the extent desired by us or by you. Further information on data protection at Goodguys GmbH can be found at: https://goodguys.ai/DSGVO-DSE-goodguys-v230.pdf or in the footer of the website https://goodguys.ai/de/, which is always up to date.
Online chat with the "Lower Austria AI Guide":
When using the "Lower Austria AI Guide" online chat, in addition to your text input, the public IP address of your device is also transmitted to the service provider goodguys gmbh, Moeringgasse 20/1, 1150 Vienna, FN 551957b (https://www.goodguys.ai), and a session cookie will be set, which is necessary for the server to distinguish between individual chat sessions. The processing of the data is necessary for handling your enquiry (Art. 6 (1) b GDPR). This transmission only takes place if you expressly activate the chat function on the website. Goodguys gmbh is not permitted to use this data for its own purposes and is bound by its own agreement on order processing to the strict provisions of the General Data Protection Regulation (GDPR).
If you explicitly ask for the location or position of a place or landmark in the chat, we will show you an interactive map from Google Maps. For this purpose, the public IP address of your device is sent to Google Ireland Ltd. in Dublin, Ireland ("Google"). In a further agreement on order processing, Google has undertaken to use this data only for this purpose and not for its own purposes.